Introduction
With many years working in online marketing, design and project management, I have amassed valuable, practical experience. My past and present employers are listed below, with specific experience and skills that were utilized. Thanks for taking the time to review my site and my experience in web marketing.
Please feel free to contact me with any questions or comments that you might have. dzoffer@netscape.net 
Regards,
David Zoffer
Professional Summary

Web marketing and design has grown to encompass many fields of expertise, all vital for the well-being and growth of an online property. During my time as a web professional, I have amassed the skills and experience needed to help companies realize their online goals. My resume includes best-in-class expertise in:

VISUAL DESIGN

Web, email, graphic, and responsive design, all linked to produce a complete online skillset.

COMPETITIVE ANALYSIS

Focus groups, interviews, A/B, and multi-variate testing experience, all with the goal of maximizing online efforts.

SOCIAL MEDIA MANAGEMENT

FRom planning to graphics to content to management, social media strategy best suited to integrate with your business plan.

STRATEGIC AND TACTICAL PLANNING

My websites don't just stand along; the represent the culmination of a company and its offerings.

SEO / SEM MANAGEMENT

Organic and paid online marketing to put you directly in your potential customers/clients focus.

BUDGET ACCOUNTABILITY

I've been accountable for managing small to large online budgets.

CORPORATE COMMUNICATIONS

Web and email marketing can and should be a vital part of all communications plans.

WEB ANALYTICS

Let the numbers show you how well your site is performing. I've worked with Google Analytics, SiteCore, CoreMetrics, Deep Metrics, and more.

USER TESTING

Don't assume you know your what your customers want to see. Get their actual feedback via focus groups, user testing, and interviews.

ABOUT

23 Years of Professional Web Design and Marketing Experience


Biography

I'm an Internet Marketing Professional with extensive experience leading strategic, web-based marketing initiatives.  I have in-depth, hands-on knowledge of all components comprising web marketing and development, including experience from small to large-scale organizations. I've been integral in developing targeted web marketing plans that achieve and exceed goals.  I have been recognized as a thought leader and creative thinker with ability to build relationships and work with cross-functional teams. I've worked for companies such as:

  • Aon
  • Yellowbook
  • Cavalier Telephone
  • Drug Information Association
  • UltraWarp Web Marketing and Design.
  • Princeton Softech
  • Keekoo
  • Digital Dog Direct

Personal Info

  • 215-872-1751
  • 45 Karemark Drive, Burlington, NJ 08016

Recommendations

View the comments of some of my peers who have been gracious enough to share their thoughts on our experiences together.

Dave and I worked together when he was Web Product Manager at YellowBook USA. We worked on several major initiatives that required careful planning, thorough documentation and acute attention to detail that Dave regularly provided. In addition to reliable and quality work, Dave had broad technical knowledge and insight that helped when scoping projects. It was a pleasure working with Dave and I highly recommend him and his work.

RICK BUTLER

Principal Owner at Field Day, LLC
I worked on several projects with Dave. While we technically worked on separate teams, I always considered Dave an honorary member of the User Experience Team. Why? Because Dave "got" user experience. He understood the importance of balancing the needs of the user and the business and and aligning project goals accordingly. Dave wrote very comprehensive marketing briefs and clearly defined the roles of project team members. He researched new technologies that would be beneficial to the users and acted as the liaison between the company and several vendors Looking for someone who is motivated, ambitious, hard working, detail oriented, and forward thinking? Dave's your man.

MARY CAMP

MEMOTEXT Corporation

CONTACT

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